https://www.brandonevans.ninja/projects daily 0.75 2025-02-14 https://www.brandonevans.ninja/projects/morty-claim-building-an-owner-verification-system monthly 0.5 2025-02-20 https://images.squarespace-cdn.com/content/v1/5dc240e16bbcd279d6a6e472/b1b3fba3-ed6a-4d81-bd47-4dd727f87188/Yelp+claim+example Projects - Morty Claim: building an owner verification and onboarding system - Make it stand out Yelp was a key source of inspiration for this feature. Their Claimed venue widget is highlighted. https://images.squarespace-cdn.com/content/v1/5dc240e16bbcd279d6a6e472/6cccc2e2-b106-44d1-9a6b-01d245d2e91f/Unclaimed+vs+Claimed.png Projects - Morty Claim: building an owner verification and onboarding system - Make it stand out The left side shows the Unclaimed version of the widget, while the right side shows the Claimed version. https://www.brandonevans.ninja/projects/morty-bookings-reimagining-escape-room-reservations monthly 0.5 2025-02-17 https://images.squarespace-cdn.com/content/v1/5dc240e16bbcd279d6a6e472/543e6c5a-18f0-4801-a807-2ee334fce5bf/Double+diamond+process.png Projects - Morty bookings: reimagining escape room reservations - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5dc240e16bbcd279d6a6e472/8ae433db-6660-4f30-add5-3de37d9a2c0d/Checkout+comparison.png Projects - Morty bookings: reimagining escape room reservations - Make it stand out The key products we used to inspire our bookings UI (from left to right: Airbnb, Gametime, and SeatGeek) https://images.squarespace-cdn.com/content/v1/5dc240e16bbcd279d6a6e472/135108a1-3bc5-4518-951a-94a9cae75a99/Morty+Explore.png Projects - Morty bookings: reimagining escape room reservations - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5dc240e16bbcd279d6a6e472/30483f59-8322-420b-8c8d-3fbadb53bb34/Gametime+-+Morty-+checkout.png Projects - Morty bookings: reimagining escape room reservations - Make it stand out The final design of the checkout screen was largely inspired by Gametime’s UI, with some modifications for Morty’s use case. https://images.squarespace-cdn.com/content/v1/5dc240e16bbcd279d6a6e472/2f5b7efd-da96-48d2-bfb1-48ba720c643e/CleanShot+2025-02-14+at+11.38.11%402x.png Projects - Morty bookings: reimagining escape room reservations - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5dc240e16bbcd279d6a6e472/62d9eb23-4fe5-480a-acbf-0176f553ba9b/CleanShot+2025-02-14+at+13.19.38%402x.png Projects - Morty bookings: reimagining escape room reservations - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.brandonevans.ninja/projects/goko-building-and-launching-a-new-beverage-category monthly 0.5 2025-02-11 https://images.squarespace-cdn.com/content/v1/5dc240e16bbcd279d6a6e472/1583799202707-0MK9M3F54SLGK3S6H64A/Screen+Shot+2020-03-09+at+5.13.08+PM.png Projects - GoKo: Building and Launching a New Beverage Category https://images.squarespace-cdn.com/content/v1/5dc240e16bbcd279d6a6e472/1583972755795-PCVG4SCN87G3CPJF7G3N/Screen+Shot+2020-03-11+at+5.25.36+PM.png Projects - GoKo: Building and Launching a New Beverage Category https://images.squarespace-cdn.com/content/v1/5dc240e16bbcd279d6a6e472/1584058384927-Q9M9EZRO2SXVL4UXKHOE/Screen+Shot+2020-03-12+at+5.12.39+PM.png Projects - GoKo: Building and Launching a New Beverage Category https://images.squarespace-cdn.com/content/v1/5dc240e16bbcd279d6a6e472/1584057805274-IRBLB5TPPYT0SXX9KA5Y/GOKO_05_IN_ICE_GROUP_1289.jpg Projects - GoKo: Building and Launching a New Beverage Category https://images.squarespace-cdn.com/content/v1/5dc240e16bbcd279d6a6e472/1583952291862-N7E4NPWIZA2DUVUQ49EX/Screen+Shot+2020-03-11+at+11.44.35+AM.png Projects - GoKo: Building and Launching a New Beverage Category https://images.squarespace-cdn.com/content/v1/5dc240e16bbcd279d6a6e472/1583953321032-ITHKS5MADYEFLNCJPICO/Screen+Shot+2020-03-11+at+12.01.39+PM.png Projects - GoKo: Building and Launching a New Beverage Category https://www.brandonevans.ninja/projects/category/Product+development monthly 0.5 https://www.brandonevans.ninja/projects/tag/Ticketing monthly 0.5 https://www.brandonevans.ninja/projects/tag/B2C monthly 0.5 https://www.brandonevans.ninja/projects/tag/Marketplaces monthly 0.5 https://www.brandonevans.ninja/projects/tag/CPG monthly 0.5 https://www.brandonevans.ninja/investing daily 0.75 2025-02-19 https://www.brandonevans.ninja/investing/why-i-invested-in-fishwife monthly 0.5 2025-03-14 https://images.squarespace-cdn.com/content/v1/5dc240e16bbcd279d6a6e472/90150498-5fda-4efb-966a-10bc351fa5ca/Fishwife+2.jpg Investing - Why I Invested in Fishwife - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5dc240e16bbcd279d6a6e472/f00a1e59-5ce3-49c0-9d4c-9ff3e23db321/Fishwife+3.jpg Investing - Why I Invested in Fishwife - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.brandonevans.ninja/investing/why-i-invested-in-pepper monthly 0.5 2025-02-28 https://images.squarespace-cdn.com/content/v1/5dc240e16bbcd279d6a6e472/a39a2f75-5df5-4f1c-bf33-3a2763be9a20/CleanShot+2025-02-19+at+10.36.57%402x.png Investing - Why I Invested in Pepper - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.brandonevans.ninja/investing/why-i-invested-in-joon monthly 0.5 2025-02-28 https://images.squarespace-cdn.com/content/v1/5dc240e16bbcd279d6a6e472/a8830580-f6c9-468b-adea-a82aa03a16c8/Screen+Shot+2021-10-29+at+6.25.06+PM.png Investing - Why I Invested in Joon - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5dc240e16bbcd279d6a6e472/8a609f98-d53c-4aaa-b5d1-d2a8c44f6943/Screen+Shot+2021-10-29+at+6.25.20+PM.png Investing - Why I Invested in Joon - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.brandonevans.ninja/investing/why-i-invested-in-doorvest monthly 0.5 2025-02-28 https://images.squarespace-cdn.com/content/v1/5dc240e16bbcd279d6a6e472/1631414863764-6B0RM4TFUD60T6O0RHVZ/doorvest.png Investing - Why I Invested in Doorvest - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.brandonevans.ninja/investing/category/Why+I+invested monthly 0.5 https://www.brandonevans.ninja/investing/tag/HRTech monthly 0.5 https://www.brandonevans.ninja/investing/tag/PropTech monthly 0.5 https://www.brandonevans.ninja/investing/tag/E-commerce monthly 0.5 https://www.brandonevans.ninja/investing/tag/CPG monthly 0.5 https://www.brandonevans.ninja/writing daily 0.75 2025-03-27 https://www.brandonevans.ninja/writing/how-ticketing-platforms-simplify-the-shopping-experience-pt-2 monthly 0.5 2025-03-26 https://images.squarespace-cdn.com/content/v1/5dc240e16bbcd279d6a6e472/c58d330e-52a7-4aec-b0d6-d455368f096f/5.jpg Writing - How ticketing platforms simplify the shopping experience (pt. 2) - Make it stand out StubHub homepage: 2025 https://images.squarespace-cdn.com/content/v1/5dc240e16bbcd279d6a6e472/f2caa6b0-3c73-4e62-817b-a774f6c646d5/1.jpg Writing - How ticketing platforms simplify the shopping experience (pt. 2) - Make it stand out StubHub homepage: 2005 https://images.squarespace-cdn.com/content/v1/5dc240e16bbcd279d6a6e472/1c1c4506-7bd9-4aa5-ba38-a66d16c0990d/Event+details+comparison.png Writing - How ticketing platforms simplify the shopping experience (pt. 2) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5dc240e16bbcd279d6a6e472/e179cffd-e55a-465b-874b-b1f3d2deeee8/StubHub+Event+details+2.png Writing - How ticketing platforms simplify the shopping experience (pt. 2) - Make it stand out StubHub will keep recently sold tickets in the list to create a sense of urgency. https://www.brandonevans.ninja/writing/how-ticketing-platforms-simplify-the-shopping-experience-pt-1 monthly 0.5 2025-04-03 https://images.squarespace-cdn.com/content/v1/5dc240e16bbcd279d6a6e472/eacdc38b-3d46-4fa2-8bdb-600992e1f9d7/Paradox+of+choice Writing - How ticketing platforms simplify the shopping experience (pt. 1) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5dc240e16bbcd279d6a6e472/3aab69e0-5934-44ca-9f20-92e612a68ae2/Discovery+comparison.png Writing - How ticketing platforms simplify the shopping experience (pt. 1) - Make it stand out A comparison of Discovery screens (left to right: SeatGeek, Gametime, StubHub) https://images.squarespace-cdn.com/content/v1/5dc240e16bbcd279d6a6e472/acccb8a2-dfac-42c2-a3f7-dc6183ce94d4/Hollywoodbowlnight.jpg Writing - How ticketing platforms simplify the shopping experience (pt. 1) - Make it stand out The Hollywood Bowl and Red Rocks Amphitheatre are amazing venues, but very few people would attend an event at either location unless the performer was meaningful to them https://images.squarespace-cdn.com/content/v1/5dc240e16bbcd279d6a6e472/4825e910-48da-49e4-8f72-2b160b58eddc/Team+discovery+comparison.png Writing - How ticketing platforms simplify the shopping experience (pt. 1) - Make it stand out A comparison of Discovery screens (left to right: StubHub, Gametime, Ticketmaster) https://images.squarespace-cdn.com/content/v1/5dc240e16bbcd279d6a6e472/71a93213-dfca-4363-b863-fa6de9bb6fde/Cognitive+friction.jpg Writing - How ticketing platforms simplify the shopping experience (pt. 1) - Make it stand out The Hierarchy of Friction: Cognitive friction refers to any type of user friction that makes a process or task more complicated or mentally challenging than it needs to be. https://images.squarespace-cdn.com/content/v1/5dc240e16bbcd279d6a6e472/f975c028-24c2-44a4-ae7a-d010252d3555/CleanShot+2025-02-26+at+13.31.56%402x.png Writing - How ticketing platforms simplify the shopping experience (pt. 1) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5dc240e16bbcd279d6a6e472/ff0aa3fe-2070-4ef5-8427-038927e508f2/StubHub+onboarding.png Writing - How ticketing platforms simplify the shopping experience (pt. 1) SeatGeek offers a lighter touch on this, choosing to instead give the user the option to curate their concert preferences by connecting their Apple Music (on iOS) or Spotify to their account (note: StubHub and other platforms also offer this integration, though not during onboarding. https://images.squarespace-cdn.com/content/v1/5dc240e16bbcd279d6a6e472/1e0c260d-ec67-402a-839c-90ab7398e72b/Filtering+events.png Writing - How ticketing platforms simplify the shopping experience (pt. 1) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.brandonevans.ninja/writing/startups-supply-vs-demand-side-disruption monthly 0.5 2025-02-18 https://images.squarespace-cdn.com/content/v1/5dc240e16bbcd279d6a6e472/913a45d8-77e7-4492-bc85-9ea22893b611/Good+enough+point.png Writing - Startups & Supply- vs. Demand-Side Disruption - The “good enough” point occurs where the disruptive technology meets the line of utilization https://images.squarespace-cdn.com/content/v1/5dc240e16bbcd279d6a6e472/1609529216846-20959OLE6SOX5XPZV66W/uberpool-using-commuter-tax-benefits_100562896_l.jpg Writing - Startups & Supply- vs. Demand-Side Disruption - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5dc240e16bbcd279d6a6e472/1609020592553-8CV2VWI4L2QKCZ3NLI4C/Range.png Writing - Startups & Supply- vs. Demand-Side Disruption - The combination of battery efficiency and availability of charging stations allowed Tesla to drastically expand the range of its vehicles https://www.brandonevans.ninja/writing/category/Productivity monthly 0.5 https://www.brandonevans.ninja/writing/category/Technology monthly 0.5 https://www.brandonevans.ninja/writing/category/Strategy monthly 0.5 https://www.brandonevans.ninja/writing/category/TIcketing monthly 0.5 https://www.brandonevans.ninja/writing/tag/Marketplaces monthly 0.5 https://www.brandonevans.ninja/home-pursuit daily 1.0 2025-05-12 https://images.squarespace-cdn.com/content/v1/5dc240e16bbcd279d6a6e472/ef3bbd9a-1f6c-49c9-a487-64d6072edd4d/Fall+2021+Photo.jpg Home https://images.squarespace-cdn.com/content/v1/5dc240e16bbcd279d6a6e472/1739316406435-OJEGCP454AWO8OH1S883/Fishwife+frame.png Home - Fishwife (Seed) Fishwife is a new female-founded and led food company aiming to make ethically-sourced, premium, and delicious tinned seafood a staple in every cupboard. https://images.squarespace-cdn.com/content/v1/5dc240e16bbcd279d6a6e472/1739317503782-FG8BXAZQG2CV4IC2ODQA/Pepper+-+frame.png Home - Pepper (Series A) https://images.squarespace-cdn.com/content/v1/5dc240e16bbcd279d6a6e472/1742858441106-W5D03LCTPXT4X8NPPPZ8/Dray+acquired+-+frame.png Home - Dray Alliance Dray Alliance (Series B) https://images.squarespace-cdn.com/content/v1/5dc240e16bbcd279d6a6e472/1739316679936-TRDZ37WZDOSZJGHXBPYL/Doorvest+-+frame.png Home - Doorvest (Series A) https://images.squarespace-cdn.com/content/v1/5dc240e16bbcd279d6a6e472/1739317502633-E44VYPHDOLZJOPP8Q117/Joon+-+frame.png Home - Joon (Seed) https://images.squarespace-cdn.com/content/v1/5dc240e16bbcd279d6a6e472/1739317504201-MVNLMMONAWZ174DKMV97/Ramped+-+frame.png Home - Ramped (Pre-Seed) https://images.squarespace-cdn.com/content/v1/5dc240e16bbcd279d6a6e472/1739315945702-6UC3DK6UVVG6OWT8C3OI/Boh+-+frame.png Home - Boh.ai (Seed) https://images.squarespace-cdn.com/content/v1/5dc240e16bbcd279d6a6e472/1c1c4506-7bd9-4aa5-ba38-a66d16c0990d/Event+details+comparison.png Home How ticketing platforms simplify the shopping experience (pt. 1) https://images.squarespace-cdn.com/content/v1/5dc240e16bbcd279d6a6e472/30483f59-8322-420b-8c8d-3fbadb53bb34/Gametime+-+Morty-+checkout.png Home Morty Bookings: Reimagining Escape Room Reservations https://images.squarespace-cdn.com/content/v1/5dc240e16bbcd279d6a6e472/f00a1e59-5ce3-49c0-9d4c-9ff3e23db321/Fishwife+3.jpg Home Why I Invested in Fishwife https://www.brandonevans.ninja/about daily 0.75 2025-02-18 https://images.squarespace-cdn.com/content/v1/5dc240e16bbcd279d6a6e472/10f905f1-34fa-4800-b174-aed48df588a9/Avatar+4.jpg About